If We Build It, Will They Come?

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In the era of the iPhone, iPad and Android phones, mobile device use is exploding. In fact, Gartner predicts that mobile phones will surpass PCs as the most common way to access the internet by 2013. For legal marketers, that means new challenges to provide content that is easily accessible through these devices, and at a level of quality consistent with our website efforts. In addition, the advent of mobile applications (apps) has unleashed a torrent of creativity in the business-to-consumer space. Is there a role for apps in the professional services industry as well? I’d say the answer is a qualified “yes” and, as with most things marketing, depends upon the positioning and branding of your firm.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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