Let’s Be Clear: Developing New Business Is NOT About Selling_Part 1


What would have been your reaction if when starting a private practice you were told you needed to know how to sell to have a successful legal career?

“Sell what?”

This article outlines five principles which, if followed, will not only ease your anxiety about the business development proposition but which will also lead you to a more enjoyable client building experience and a bigger book of business.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Kimberly Alford Rice, KLA Marketing Associates | Attorney Advertising

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