4 Ways to Make Your Clients More Loyal

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In these precarious times, the most important aspect of your business may not be development, but retention. Though many think of business development as the quest for new clients, keeping the clients you have and (keeping them happy!) is one of the most important aspects of law firm marketing. The truth is that satisfied existing clients are your best source for new business. Up to 85% of next year’s business will come from existing clients, so the question becomes… what kind of marketing tactics can you use today to ensure your clients are standing beside you tomorrow? Here are a few of our top strategies for ensuring and building on client loyalties…

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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