Marketing Legal Services On The Deepening, Splintering Web


As legal marketing evolves, the importance of a compelling web presence for lawyers and firms of all sizes continues to grow. However, "web presence" is no longer limited to just building a strong website.

Skunkworks Creative Group Agency Principal Doug Jasinski suggests that lawyers and firms can create compelling online strategies by thinking about three distinct aspects of their online presence: content, conversations and search. By addressing each of these three fundamentals, firms can better assess which web platforms and tools are appropriate for their firm, and develop a more integrated online presence that goes beyond the firm website and places all of the firm's web-related efforts within a wider strategic context.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Doug Jasinski, Skunkworks Creative Group Inc. | Attorney Advertising

Written by:


Skunkworks Creative Group Inc. on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.