Marketing Legal Services On The Deepening, Splintering Web

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As legal marketing evolves, the importance of a compelling web presence for lawyers and firms of all sizes continues to grow. However, "web presence" is no longer limited to just building a strong website.

Skunkworks Creative Group Agency Principal Doug Jasinski suggests that lawyers and firms can create compelling online strategies by thinking about three distinct aspects of their online presence: content, conversations and search. By addressing each of these three fundamentals, firms can better assess which web platforms and tools are appropriate for their firm, and develop a more integrated online presence that goes beyond the firm website and places all of the firm's web-related efforts within a wider strategic context.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Doug Jasinski, Skunkworks Creative Group Inc. | Attorney Advertising

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