It’s arguably the most important thing on your law firm’s website, the whole reason why it exists. Yet it’s usually parked in some distant corner of the site, and a challenge for visitors to find quickly and use easily.

What is it? It’s your “Contact Us” functionality.

A prospective client, having reviewed a firm’s website in detail, often decides to reach out and speak with one of the firm’s lawyers. This contact is typically established using one of three methods: Phone us; Email us; Fill out and submit this online contact form.

Many firms use all three contact methods, while some firms will limit the number of contact points made available. I recommend maximizing both the number and visibility of contact options, but ultimately, each contact style is an option for firms, not a requirement.

In this month’s column, I thought it might be interesting to isolate and discuss one of those methods: the law firm website contact form.