An interview with Steve d'Alencon of CaseCentral; thoughts about ECA, cloud computing, document review, — oh, and the “Case in Point” cartoon


This interview is part of our new series “Data! Data! Data!” — Cures for a General Counsel’s ESI Nightmares”.

Steve d’Alencon is as vice president of product management and marketing and Chief Marketing Officer for CaseCentral. He is responsible for leading go-to-market programs for CaseCentral, including product management, demand generation, public and analyst relations and marketing communications.

And there are few folks in this industry with his pedigree. He is a product management and marketing executive with more than 20 years of experience at top enterprise software and high technology companies, including running his own marketing consultancy in Silicon Valley.

Prior to CaseCentral, Steve was vice president of product marketing at Kazeon Systems, where he transformed its brand from a storage management company into an e-discovery product and solutions leader. During his tenure, the company’s e-discovery and overall revenue grew significantly and it received recognition from ESG, Forrester, Gartner and IDC as being a leading product for in-house proactive and reactive eDiscovery in response to litigation, information security and privacy, corporate investigations and regulatory compliance requirements.

We caught up with Steve at the ACC Annual Meeting in Boston last year, and then in New York at the recent IQPC eDiscovery conference.

Please see full interview below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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