Does Branding Make Clients?


Because of my recent writing and speaking, I seem to find myself increasingly fighting the battle of branding –a concept I not only disagree with, but in many cases, disapprove of. Moreover, although many of the leaders in our field agree with my position on branding, many of my arguments seem to be with people I wholeheartedly respect, and cherish as friends and colleagues.

All this, despite my having written and spoken extensively about my position on it. Let me, then, try to make my case one more time.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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