Transcending The Cloud - A Legal Guide to the Risks and Rewards of Cloud Computing: Cloud Computing in Advertising & Marketing: Looking for the Silver Lining, Making Rain


Advances in digital wired and wireless technology are rapidly expanding both the types of media and the devices that advertising, marketing and brand professionals can use to reach consumers. Not only is the B2C landscape changing, but even B2B marketing is undergoing rapid and often radical shifts in tactics, techniques, challenges and opportunities.

Indeed, the advertising and marketing buzzwords over the past few years have shifted from "eyeballs" to "engagement"; from "brand recognition" to "brand reputation"; from "messages" to "conversations"; and from "online" to "digital," as the inclusion of wireless and mobile applications and interfaces has been transformative in ways we could never have imagined just a few years ago. With technology as a dynamic enabler, cloud computing represents yet another shift in the ability of advertisers and agencies to reach their target audience, and for consumers and businesses to interact with the marketing community.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Reed Smith | Attorney Advertising

Written by:


Reed Smith on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.