The 9-Point Law Firm Diamond Matrix: Where Does Your Firm Fit?


Of all the issues about which I have spoken or written over the last two years or so, my “positioning diamond matrix” has attracted by far the most attention and comment.


The purpose of the diamond is to help law firms and their practice groups to identify where they might sit in their chosen markets in terms of competitive positioning, perceived level of capability and performance, and their ranking on the various tiers of client segmentation.


The diamond contains nine generic law firm (and practice group) types. 

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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