Law Firm Blog Location and SEO


My friend Kevin O’Keefe is debating the effectiveness of placing law firm blogs within the law firm website, as opposed to setting up each blog with its own domain name. Kevin clearly supports the idea of giving each firm blog its own domain, and wrote on this same topic last year.

An important piece of context here: Kevin’s most recent post refers specifically to larger firms’ blogs. I’m also assuming that he’s referring to firms that develop multiple practice area blogs and position those blogs as subdirectories (or subdomains) under the firm’s principal website.

Does this make sense? Mostly, yes; and because Kevin is addressing the larger firm scenario, I’ll agree with him. But before I give you the pros of putting a law firm blog on its own domain, let’s explore the counter-arguments, some of which are valid:

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Steve Matthews, Stem Legal Web Enterprises Inc. | Attorney Advertising

Written by:


Stem Legal Web Enterprises Inc. on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.