Online Legal Marketing Tip -Check Your Site for Broken Links


Your website or blog is critical to your online legal marketing efforts. It’s got to be clean, well-organized and accessible. Take the time to do some housekeeping to maximize your search engine results.

In order to engage in online legal marketing you need to understand search engine optimization, that nebulous field that deals with maximizing your search engine placement and visibility. Without at least a minimal grasp of search engine optimization, your online legal marketing will never be as effective as it can be. Period. After all, how can you do something really well unless you know how to do it?

Remember that online legal marketing means attracting people to your content, keeping them involved, and educating them about how you can help. As a result, you become a trusted resource and more likely to get a particular client as opposed to another lawyer.

One of the important search engine optimization factors you need to know about is the use of links on your website. Links between pages on your site as well as links that go to other sites are useful not only to the search engines, but to your readers as well.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Jay Fleischman, Shaev & Fleischman LLP | Attorney Advertising

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