Trademark and Copyright Advisory: Proper Use of Your Brand Name As a Trademark or Service Mark

Trademarks and service marks help consumers to distinguish between competing products and services. Their main function is to identify the provider or the source of products and services, thereby enabling consumers to select products and services based on, for example, reputation and quality.

In order for a trademark and service mark to perform their source-identifying function, a brand owner must use its mark as required by U.S. law. We outline below some guidelines for brand owners to follow to ensure they are using and protecting their brands properly.

Please see full alert below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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