In-House Counsel Have Arrived

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There is a certain art to knowing when to show up to a party. Arriving right on time- that could be risky. You don’t want to be the first one there, or you could seem over anxious. Getting to the party late, you could miss out on the action and alienate your host. Fashionably late- now that is what you are going for. Law firms are having the same dilemma in deciding when to start using social media. ”None of our clients are using social media,” is a common concern voiced to me by lawyers. “I just can’t imagine in-house counsel spending time reading blogs,” is another I hear frequently. Not too long ago law firms would have been justified in these concerns, but that time is past. The party has started, in-house counsel have arrived at the social media party and they are looking for dance partners.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Adrian Dayton | Attorney Advertising

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