XXX Domains: Prevention is Better than the Cure

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Brand owners should be wary of the launch of the new .XXX top-level domain, scheduled for implementation in December, 2011. While ICANN intended the new .XXX domain to host adult entertainment websites, there is growing concern that trademark owners may face the threat of unscrupulous individuals using the registered trademarks of others at a .XXX domain site. Although the implication of waking up one day to discover a website with YOUR_BRAND.XXX is frightening, trademark owners have the opportunity to block their marks from use with a .XXX domain if they take appropriate preventative action now.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Ian Wasser | Attorney Advertising

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