“Draconian” ideology is no fix for legal marketers


The Chief Executive of WPP, the world’s largest advertising holding company and now 4th largest research firm, (coming in behind only Thomson-Reuters, Bloomberg and Nielson), has taken a strong interest in the cost cutting by large marketers across the globe.

AdAge covered a recent Ad-Tech conference in New York, Martin Sorrell warned about the long term results of today’s “draconian cuts” in marketing budgets.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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