Update: Deadlines And Details To Keep Trademarked Domains Away From The Adult Entertainment Industry By Len Brignac


In a recent decision, ICANN, the Internet Corporation for Assigned Names and Numbers, approved the use of .xxx internet domain exclusively for the online adult entertainment industry. The move presents a time-sensitive issue for business and trademark owners across all industries. Despite that the decision helps internet users distinguish the adult industry domain from other domains such as .com, .org, and .net, it may create an opportunity for any third party to register almost any domain name.

Business and trademark owners can take steps to protect their companies and brands from being registered to an .xxx domain. Failure to do so would put companies at risk of association with the online adult entertainment industry.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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