Legal Notice: R U ready 2 adapt?


The media landscape is undergoing unprecedented change. By a number of accounts, consumer media patterns have shifted more in the past three to five years than they have in the last 30. The effects of a depressed economy and the introduction of new communication channels are leaving a huge mark on the industry. Newspapers and other print media, long the cornerstone of Legal Notice programs, seem to be losing some ground to online and other new forms of media. Those include mobile media, short messaging service (SMS, or text messaging), and really simple syndication (RSS). This change in the media landscape brings with it a need for class action Legal Noticing efforts to adapt

and utilize innovative communications to effectively reach potential class members.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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