“You Gotta Sprinkle a Little Law on It” To Get Lawyers to Use Mobile in Client Dev: LexisNexis’ Darryl Cross

In today’s modern marketing landscape, it really isn’t all that difficult to find valuable and immensely useful tools, but in the legal space that’s only half the battle: you have to get the lawyers to use them. In his interview with LXBN TV on using mobile in legal client development, LexisNexis VP of Performance Development Darryl Cross explains how mobile technology can nurture attorney-client relationships, offers insight on what lawyers and law firms should avoid with mobile marketing and shares his trick for getting lawyers to See more +

In today’s modern marketing landscape, it really isn’t all that difficult to find valuable and immensely useful tools, but in the legal space that’s only half the battle: you have to get the lawyers to use them. In his interview with LXBN TV on using mobile in legal client development, LexisNexis VP of Performance Development Darryl Cross explains how mobile technology can nurture attorney-client relationships, offers insight on what lawyers and law firms should avoid with mobile marketing and shares his trick for getting lawyers to utilize mobile technology. See less -