Share Your Ideas
When I began my consulting practice twenty-two years ago, it was not with the intention of becoming a media star. My goal was to be an independent, objective ally who could listen to the challenges lawyers face and provide advice on what works best. Of course, that leads to a bit of a challenge - so many lawyers, so little time. I thus made the conscious decision years ago to leverage my coaching by engaging in another love, writing. Through books and articles and blog posts it was my objective to share coaching ideas and strategies with a wider audience.
My Writing Led to Speaking and More
Over time, however, an interesting phenomenon has taken place. Not only have I reached more lawyers through my writings, I've reached more people generally. Journalists increasingly do Internet research to find those experts with an informed opinion on topics they are writing about. And if you write articles, books or blogs, you are on the Internet. Writing also frequently leads to an increase in the number of speaking invitations I've received. In short, without really intending it, I've been quoted in The New York Times, The Journal (ABA), Lawyers Weekly and many other publications and have been a leader in the National Speakers Association, among other organizations. In short, I've become what is termed a "thought leader."
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