SPECIAL FOCUS: Strategies for Challenging Comparative Advertising Claims


In a challenging economic environment, advertising battles are on the rise. False and potentially misleading advertising by competitors can present serious issues for a company’s marketing efforts and importantly, their bottom line. Faced with this situation, what are a company’s options for challenging false advertising, and how can companies successfully protect their brands?

Manatt partner Chris Cole, a nationally known advertising litigator who has challenged and defended scores of advertising claims in court and before the National Advertising Division (NAD), will be moderating a panel of distinguished presenters – including NAD Assistant Director David Mallen – on these very topics at the ABA Consumer Protection Conference on February 3, 2011. In advance of the conference, our newsletter editors caught up with Chris for a preview of the presentation, including strategies for bringing or defending against comparative advertising actions, and the implications of the available remedies.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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