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…to be one of an estimated 2 billion people watching one of the biggest branding/rebranding projects in the world: the Royal Wedding (and everything that leads up to it).

As if wedding jitters and the co-opting of their names aren’t enough to deal with, Kate Middleton and Prince William, both of whom are still in their 20’s, and their upcoming nuptials are being viewed by many as a shrewd means by which England’s royal family can “rebrand” themselves into a modern royal family.

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