Losing the L-Word

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Okay, nobody wants to be a "loser," unless, of course, you happen to be the biggest one, but that's beside the point, because that's not the L-word I'm talking about today.

No, I'm talking about a much more traditionally positive L-word, as in "leader," but as I learned earlier this week, at an excellent breakfast seminar hosted at Padilla Speer Beardsley (PSB) headquarters in Minneapolis, entitled "Thinking Local in EMEA: The Next Wave in European Program Execution," if you're a U.S. company doing or wanting to do business in the EMEA, and if you want to succeed or have a winning strategy there, you should strongly consider losing the "leader" word in your branding and corporate communications. It just doesn't sell well there, especially coming from a U.S. company.

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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