Considerations for Businesses When Using Getty's New "Free" Images


Getty Images, one of the largest online U.S. stock photo image companies, recently made over 35 million photo images from its inventory available for free online use by any interested person. Getty had previously charged for the use of all of its images. Given the ease with which a digital image can be copied, however, frequent use of Getty's images online caused the images to turn up in search engine results that led to rampant re-use and sharing by additional persons without an appropriate legal license from Getty. This shift in Getty's policy offers a new approach to prior and often unsuccessful attempts by Getty to control the systemic infringement of its images online. Getty's new policy provides a select group of images for free via a new embedding feature that provides attribution and a link back to Getty Images' website. Beginning March 6, 2014, a business will be able to visit Getty Images' library of content, select an image, and copy an HTML-embedded code to use the image on its own website.

Businesses often make frequent use of Getty images on their respective websites. This policy shift offers an intriguing option for businesses to exploit a Getty image at no cost. Although businesses can use these photos for free, it remains critical to understand the limits of Getty's new policy.

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Topics:  Copyright, Copyright Infringement, Getty Images, Photographs

Published In: General Business Updates, Communications & Media Updates, Intellectual Property Updates

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Venable LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »