Advertising News & Analysis - May 24, 2012

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In this issue:

- Vote Now

- CFPB Solicits Public Comment on Pre-paid Cards

- FTC Judge Rules on Forbidden Claims for the Forbidden Fruit

- New Insurance Helps Small Companies Defend IP

- Appellate Court Ruling Changes Game for Email Campaigns

- Past Event

- Upcoming Events

An excerpt from "CFPB Solicits Public Comment on Pre-paid Cards"

On May 23, the Consumer Financial Protection Bureau (CFPB) published an Advance Notice of Proposed Rulemaking indicating that it plans to study the creation of federal regulations for the pre-paid card industry.

The CFPB’s press release cites a recent study by the Mercator Advisory Group reporting that the prepaid market totals $57 billion and will likely grow at a rate of 42 percent per year from 2010-2014. The release also states that the total dollar amount loaded onto pre-paid cards is projected to hit $167 billion by 2014.

Please see full newsletter below for more information.

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