LEGAL MARKETING: When is it time to re-brand your firm?

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Though I CONTINUALLY stress the importance of repetition, there are always instances where a firm re-branding is not only smart, but necessary. A new look can breathe new life into a firm, get members and staff excited and is a fantastic way to kick-off a marketing initiative. But when moving forward with the project, there are certain things to consider. As I mentioned above, repetition is key to a great brand so think hard before throwing an existing one away. If your firm has had the same logo for 30 years and it works…don’t change it. There are plenty of ways to update materials without an entire re-branding, and often just a little design magic can make a world of difference. Here are 4 instances when re-branding is a good idea...

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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