The White House Proposes New Consumer Privacy Bill of Rights

by Proskauer - Privacy & Data Security
Contact

On February 23, 2012, the White House issued a proposal to adopt a Consumer Privacy Bill of Rights. The new proposal is part of the Administration’s efforts to adopt a comprehensive consumer data privacy framework that applies to all personal data, defined as any data that can be linked to a specific individual or device. The Administration’s efforts are also intended to bring about conformity with the privacy principles that have become the norm in other countries such as in Europe, thereby increasing interoperability between the U.S. privacy framework and that which has arisen in the rest of the world.

For now, the Consumer Privacy Bill of Rights is still a blueprint and does not include enforceable rules, but the Administration is pursuing implementation through legislation and a multistakeholder rule-making process.

The Consumer Privacy Bill of Rights adopts seven general principles as a guide for future rule-making and legislation:

1)      Individual Control. Companies should present consumers with clear choices about personal data collection, use, and disclosure, including the ability to withdraw or to limit consent. The Administration has already begun action on this principle. Internet and online advertising companies including Google, Yahoo!, Microsoft, and AOL, in response to calls from the Administration and the Federal Trade Commission (“FTC”), have committed to use Do Not Track technology from the World Wide Web Consortium in most major web browsers. 

2)      Transparency. Companies should clearly disclose to consumers the scope of information collected, how it is used, when it is deleted, and whether it is shared with third parties.

3)      Context. The use and disclosure of personal data should be commensurate with the relationship between company and consumer, as well as with the age and sophistication of the consumer.

4)      Security. Companies should maintain safeguards to control loss, unauthorized access, and improper disclosure of consumer data.

5)      Access and Accuracy. Companies should provide consumers with reasonable access to their personal data as well as the ability to correct data, request its deletion, or limit its use. 

6)      Focused Collection. Related to the context principle, companies should collect only as much personal data as needed to further contextually appropriate purposes. Once data is no longer needed, it should be deleted or de-identified.

7)      Accountability. Companies should conduct full audits where appropriate, and companies that disclose personal data to third parties should ensure the recipients are under enforceable obligations to adhere to the Consumer Privacy Bill of Rights.

In the coming months, the Administration envisions a multistakeholder rule-making process convened by the Department of Commerce’s National Telecommunications and Information Administration. The process would involve companies, industry groups, privacy advocates, consumer groups, academics, international partners, State Attorneys General, and other relevant groups in drafting a set of rules based on the Consumer Privacy Bill of Rights. Companies would then voluntarily commit to follow the rules, and those commitments would become enforceable by the FTC.

The Administration is also encouraging Congress to pass legislation implementing the Consumer Privacy Bill of Rights and granting the FTC and State Attorneys General authority to directly enforce the Consumer Privacy Bill of Rights.

As these implementation efforts continue, watch this blog for further developments.

This blog post was written by David Munkittrick, an associate in our Litigation Department.

 

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Proskauer - Privacy & Data Security | Attorney Advertising

Written by:

Proskauer - Privacy & Data Security
Contact
more
less

Proskauer - Privacy & Data Security on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:
Sign up using*

Already signed up? Log in here

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.
Privacy Policy (Updated: October 8, 2015):
hide

JD Supra provides users with access to its legal industry publishing services (the "Service") through its website (the "Website") as well as through other sources. Our policies with regard to data collection and use of personal information of users of the Service, regardless of the manner in which users access the Service, and visitors to the Website are set forth in this statement ("Policy"). By using the Service, you signify your acceptance of this Policy.

Information Collection and Use by JD Supra

JD Supra collects users' names, companies, titles, e-mail address and industry. JD Supra also tracks the pages that users visit, logs IP addresses and aggregates non-personally identifiable user data and browser type. This data is gathered using cookies and other technologies.

The information and data collected is used to authenticate users and to send notifications relating to the Service, including email alerts to which users have subscribed; to manage the Service and Website, to improve the Service and to customize the user's experience. This information is also provided to the authors of the content to give them insight into their readership and help them to improve their content, so that it is most useful for our users.

JD Supra does not sell, rent or otherwise provide your details to third parties, other than to the authors of the content on JD Supra.

If you prefer not to enable cookies, you may change your browser settings to disable cookies; however, please note that rejecting cookies while visiting the Website may result in certain parts of the Website not operating correctly or as efficiently as if cookies were allowed.

Email Choice/Opt-out

Users who opt in to receive emails may choose to no longer receive e-mail updates and newsletters by selecting the "opt-out of future email" option in the email they receive from JD Supra or in their JD Supra account management screen.

Security

JD Supra takes reasonable precautions to insure that user information is kept private. We restrict access to user information to those individuals who reasonably need access to perform their job functions, such as our third party email service, customer service personnel and technical staff. However, please note that no method of transmitting or storing data is completely secure and we cannot guarantee the security of user information. Unauthorized entry or use, hardware or software failure, and other factors may compromise the security of user information at any time.

If you have reason to believe that your interaction with us is no longer secure, you must immediately notify us of the problem by contacting us at info@jdsupra.com. In the unlikely event that we believe that the security of your user information in our possession or control may have been compromised, we may seek to notify you of that development and, if so, will endeavor to do so as promptly as practicable under the circumstances.

Sharing and Disclosure of Information JD Supra Collects

Except as otherwise described in this privacy statement, JD Supra will not disclose personal information to any third party unless we believe that disclosure is necessary to: (1) comply with applicable laws; (2) respond to governmental inquiries or requests; (3) comply with valid legal process; (4) protect the rights, privacy, safety or property of JD Supra, users of the Service, Website visitors or the public; (5) permit us to pursue available remedies or limit the damages that we may sustain; and (6) enforce our Terms & Conditions of Use.

In the event there is a change in the corporate structure of JD Supra such as, but not limited to, merger, consolidation, sale, liquidation or transfer of substantial assets, JD Supra may, in its sole discretion, transfer, sell or assign information collected on and through the Service to one or more affiliated or unaffiliated third parties.

Links to Other Websites

This Website and the Service may contain links to other websites. The operator of such other websites may collect information about you, including through cookies or other technologies. If you are using the Service through the Website and link to another site, you will leave the Website and this Policy will not apply to your use of and activity on those other sites. We encourage you to read the legal notices posted on those sites, including their privacy policies. We shall have no responsibility or liability for your visitation to, and the data collection and use practices of, such other sites. This Policy applies solely to the information collected in connection with your use of this Website and does not apply to any practices conducted offline or in connection with any other websites.

Changes in Our Privacy Policy

We reserve the right to change this Policy at any time. Please refer to the date at the top of this page to determine when this Policy was last revised. Any changes to our privacy policy will become effective upon posting of the revised policy on the Website. By continuing to use the Service or Website following such changes, you will be deemed to have agreed to such changes. If you do not agree with the terms of this Policy, as it may be amended from time to time, in whole or part, please do not continue using the Service or the Website.

Contacting JD Supra

If you have any questions about this privacy statement, the practices of this site, your dealings with this Web site, or if you would like to change any of the information you have provided to us, please contact us at: info@jdsupra.com.

- hide
*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
Feedback? Tell us what you think of the new jdsupra.com!