Law Firm Marketing: Why Facebook Makes Sense for Lawyers

If you frequent this blog, then you know that I am a huge Facebook fan.  The latest statistic I’ve quoted to encourage attorneys to get on board is that this social media juggernaut has 500 million users.  And for most of us, that’s a number we have a problem wrapping our heads around.

So let me break it down for you.  Here are the top 5 Facebook user states and the penetration level – in other words, the percentage of the entire state’s population that is on Facebook:

California:  16.6 million users; 45% penetration

Texas:  10.7 million users; 43% penetration

New York: 8.5 million users; 44% penetration

Florida:  7.8 million users; 42% penetration

Illinois: 7.1 million users; 55% penetration

You can get the user numbers and penetration rates for the rest of the states here.

According to the ABA, the five states with the greatest population of attorneys are:  well, just see above.  That’s right.   California.  Texas.  New York.  Florida.  Illinois.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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