IP/TECH UPDATE: Deadline to Block Registration of Your Trademark in a .xxx Domain Name


A new top level domain name (TLD) extension .xxx will be available to register domain names soon, and those trademark owners who do not want their trademarks to become associated with a .xxx domain may register to block use of their marks in this manner if they do so by October 28, 2011.

The .xxx domain is a “sponsored” TLD which is designed for companies and individuals in the adult entertainment industry, but will eventually be open for registration to the general public. If you want to help ensure that your trademark does not become registered by someone else and become associated with a .xxx domain name, you may file an application to block registration of your trademark as a .xxx domain name during the “Sunrise” period ending on October 28, 2011. This Sunrise period allows trademark owners to prevent registration of the .xxx domain prior to the time when the .xxx registry becomes generally open to the public.

Please see full article below for more information.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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