Advertising Law Newsletter - February 23, 2011

more+
less-

In this issue: NAD: General Mills Can Support “Now Even Better” Claim; Plaintiff Claims Nutella is “The Next Best Thing to a Candy Bar”; Suit Filed Over Tropicana Juice; Taco Bell Responds to Lawsuit: Thanks; California Supreme Court Rules on Standing for False Ad Suits; Credit Report Resellers Settle with FTC; California Counties Settle Over Hoodia Dietary Supplements; FTC Settles with “Scareware” Marketers; and Judge Halts Scam Immigration Operation.

Excerpt from 'NAD: General Mills Can Support “Now Even Better” Claim':

The National Advertising Division determined that General Mills can support the advertising claim “Now Even Better” as it is used on reformulated versions of Progresso Light Soups.

Competitor Campbell Soup Company challenged the claim, arguing that it was an unsubstantiated comparative superiority claim from which consumers could infer that General Mills was comparing its new light soup to a prior version of the same product or to a competitive soup brand, given the history of comparative advertising between the parties.

Please see full publication below for more information.

LOADING PDF: If there are any problems, click here to download the file.

Written by:

Published In:

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Manatt, Phelps & Phillips, LLP | Attorney Advertising

Don't miss a thing! Build a custom news brief:

Read fresh new writing on compliance, cybersecurity, Dodd-Frank, whistleblowers, social media, hiring & firing, patent reform, the NLRB, Obamacare, the SEC…

…or whatever matters the most to you. Follow authors, firms, and topics on JD Supra.

Create your news brief now - it's free and easy »

CONNECT

Manatt, Phelps & Phillips, LLP, is known for quality, for extraordinary commitment to clients, for... View Profile »


Follow Manatt, Phelps & Phillips, LLP:

Reporters on Deadline

All the intelligence you need, in one easy email:

Great! Your first step to building an email digest of JD Supra authors and topics. Log in with LinkedIn so we can start sending your digest...

Sign up for your custom alerts now, using LinkedIn ›

* With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name.
×
Loading...
×