Deconstructing “The Client”

more+
less-

Law firm lawyers often think and talk about clients in broad, generalized terms, as if their interests, needs and personalities were indistinguishable. The frequent effect is to undermine the relationships firms spend so much energy to cultivate.

In scores of Edge legal project management workshops, I have been struck by how imprecisely and stereotypically law firm lawyers describe their customers. To hear them tell it, there's a single monolith out there called, "the client."  They ask sweeping questions like, "What is the client demanding these days?" and answer them with equally sweeping over-generalizations: "Clients are clamping down on outside legal spend." or "Clients are demanding greater predictability."

LOADING PDF: If there are any problems, click here to download the file.


DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Edge International Consulting | Attorney Advertising

Written by:

more+
less-

Edge International Consulting on:

JD Supra Readers' Choice 2016 Awards
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.
×
Loading...
×
×