SUMMARY: This comprehensive, 36 page e-book on social networking for lawyers shares everything you need to know to create robust on-line profiles and create an effective social networking strategy for your firm. In contrast to many of the current information guides on social media, this e-book is authored by an attorney who uses these tools in her own practice. In addition, this e-book covers many of the ethics issues that lawyers must consider in using social networking tools and offers strategies to ensure that lawyers act in an ethically compliant matter. Finally, this guide contains several value adds, including (a) Chart of the Social Media Continuum; (b) Table for identifying most appropriate social media tools for your practice; (c) Appendix of strong active verbs and adjectives for use in creating a powerful social media profile; (d) Screen shots of various social networking tools and features.

Though you can easily and efficiently create your own social networking tools using this book, if you're pressed for time, consider a new service offered by MyShingle: One Form, Four Profiles for $179. Essentially, you'll fill out a single form that we've prepared that will capture all necessary information for a social media profile - and we'll do the rest. Profiles are prepared by lawyers experienced in use of social media tools. Information for the program can be obtained from elefant@myshingle.com.

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