Onesie of a Kind?


I have been a parent for a little less than a year now, and I made a shocking discovery this week: ONESIES is a registered trademark. I found this out from a news article that Gerber Childrenswear is suing California Christiania Republic ("CCR") for infringement of of the ONESIES mark for CCR's "one*Z" adult, er, onesie product, which you can see pictured at right. There is really too much to say here, but since this is not a fashion blog, I'll do my best to constrain my comments to trademark issues. My fashion commentary is pictured elsewhere.

My principal question about "onesies" is this: if onesie is not generic, what is the proper generic term for a onesie? It is a ONESIES® brand . . . ? It's not a t-shirt, not quite a leotard, not a pant suit. What is it? According to Gerber's website, it is ONESIES® brand one-piece underwear, or just underwear. (Competitor Carter's calls them "bodysuits." I have it on good authority that Carter's bodysuits are superior to ONESIES® brand one-piece underwear.)

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