Reputation Management Law is the Next Big Thing
Contributor: Omar Ha-Redeye University of Western Ontario
SUMMARY: Like many professionals, physicians in Canada operate by word-of-mouth referrals, largely based on the personal experiences of patients or other referring physicians. RateMDs has become an increasingly popular site for patients to share experiences about their physician.
Assuming that the only people to ever review professionals are clients who have utilized their services is far too presumptuous. Competitors, business rivals, people with personal vendettas, and even opposing parties in lawsuits can pose as a client in an attempt to portray the person in a negative light.
All types of litigation will invariably cross over into this specialized area of law.
