Use "Opt Out" to Create List of Highly Motivated Clients & Prospects

Developing a robust marketing email list should be at the core of your law firm marketing effort to build credible, long-lasting, relationships with your clients.

Whether you're in the beginning stages of building your law firm marketing prospect list or the mid-to-late stages in which you’re seeing clients from that list choose you again and again. . . . the key is to build, cultivate and vet the list on an ongoing basis.

The overall law firm marketing goal of your list is to cultivate relationships that move the prospect to become a client.

The value of “Opt Out” -- allowing prospects on your law firm marketing distribution list to leave your list at any time and for any reason they like – is that it helps you reach your goal of creating a highly motivated core list of clients and prospects more quickly.

Of course, there are many law firm marketing planners who believe that openly allowing prospects to leave their list only encourages them to do so.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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