Advertising Law Newsletter - July 28, 2011

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In this issue: Manatt Partner Ivan Wasserman to Lead Webinar on FDA/FTC Regulations Governing Functional Foods; New, Uniform Criteria for CFBAI Members; Suits Over Group Texting Services; S.C. Johnson Settles Windex “Greenwashing” Suits; eBay Could Be Liable for Trademark Infringement in EU; and NAD Considers Bayer’s Calcium Supplement Claims.

Excerpt from 'New, Uniform Criteria...':

The Council of Better Business Bureaus’ Children’s Food and Beverage Advertising Initiative has announced new uniform criteria designed to further strengthen the efforts to self-regulate child-directed food advertising.

The 17-member CFBAI – which includes companies such as McDonald’s Corp., Sara Lee, and Unilever – helped develop the criteria over a year-long process, with the aid of top food industry scientists and nutritionists who took into account U.S. dietary guidelines.

Please see full publication below for more information.

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