Protecting Athletes' Identities in Video Games


Competitive sports have served as source material for video game developers since the dawn of the video game industry. Recent improvements in appearance and game play capability are highly enjoyable for the gamer, but they have also ushered in an entire host of potential legal issues for video game producers and the athletes depicted in the games. One of the most obvious legal issues implicated is the extent of an athletes’ right of publicity.

This article discusses the value of a professional athlete’s identity, the inadequacy of the extant system designed to protect that value, and the revisions necessary to improve California's “Right of Publicity” statute.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Seth Reagan | Attorney Advertising

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