How Not To Get "Whacked" By Journalists

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Journalists have an online game called “Whack a Flack”, where they get to pelt cartoon character public relations professionals with pointy paper airplanes made out of bad press releases. Having worked extensively on both sides of the communications “border” — print and broadcast journalism and then making the transition into financial public relations — I have experienced public relations professionals of all kinds, including the “whacked.”

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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