Toyota, NHTSA Investigating California Runaway Prius Incident

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I am really feeling sorry for Toyota these days. They're getting no relief at all from the flood of bad publicity (including on this blog). Here's the latest after the Prius incident in California:

Coverage of Toyota's recall crisis surged again this week on reports of another case of a runaway Toyota vehicle, even as Toyota was engaged in a media event meant to refute claims that an electronic fault is to blame for unintended acceleration. All three network news broadcasts led their programs with the story, while several print and online sources also covered the event. ABC World News (3/9, lead story, 3:00, Sawyer) reported on Toyota's efforts to cope with "the fallout from a frightening drama on a California highway. The federal government dispatched investigators after a Prius raced headlong on a San Diego interstate, more than 90 miles per hour." The piece features images of the vehicle bumper-to-bumper with a police cruiser that helped to physically slow it, and audio of Prius owner James Sikes' desperate 911 call.

Please see full article below for more information.

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