Change Is A Result – Evolution Is The Process: And Why Change Is A Marketing Tool


It’s not difficult to understand, in this economic environment, why the word change looms so large in professional services dialogue. The nature of the professions, rooted as they are in history and tradition, can be fairly rigid, and resistant to innovation. But the times seem to have accelerated the need for new ideas and structures to cope with new economic and social problems and opportunities.

The accounting profession, even as we know it today, is practically pre-historic, and is now so bound by rules and regulations and laws that any suggestion of serious structural change is seen as a virtual assault on the profession. The codification of laws and the legal profession goes back about as far, and is just as resistant to innovation. In both cases, the rigidity is designed to maintain integrity and probity, as well as efficiency in firm governance. If the nature of products allows for constant and rapid change to match changing tastes and fashions, the nature of professional services requires a measure of uniformity and predictability. But now, there are cracks appearing in the wall.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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