FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising

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In October 2009, the Federal Trade Commission (the "FTC") released its final Guides Concerning the Use of Endorsements and Testimonials in Advertising (the "Guides"). The Guides revise the FTC’s initial guidelines published in 1980, providing advertisers and spokespeople with insight on how to keep their endorsement and testimonial advertisements in compliance with the FTC Act, particularly in light of new issues posed by the emergence of non-traditional consumer-generated media. The Guides became effective on December 1, 2009.

Pryor Cashman Entertainment and Intellectual Property Partners Brad D. Rose and Howard Siegel, along with associate Melissa Tomkiel, have written an informative Legal Update about the Guides entitled FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Pryor Cashman LLP | Attorney Advertising

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