The Law of the Pencil: Innovation and Client Service in the New Millennium

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There’s an urban myth, thoroughly debunked but instructive nonetheless, involving the American and Russian space programs in the 1960s. The legend goes that NASA needed a pen that would write in the vacuum of space, in extreme conditions, without breaking or freezing or otherwise malfunctioning at critical times. Scientists set to work and spent several months and millions of dollars to invent a “Space Pen” that would do the job.

The Soviets, faced with similar challenges but much less money, chose to go a different route. They used a pencil.

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