Legal Marketing: Six Keys to Becoming a Recognized Expert-Fifth in a Series: Building Relationships with Strategic Referral Sources

The fifth legal marketing strategy for building credibility and becoming a recognized expert is Building Relationships with Strategic Referral Sources

Strategic referral sources are people who already have a relationship with the people you want as clients. For example, if you target small business owners, you would look for those who already have a relationship with small business owners. These could be accountants, financial planners, chamber of commerce, community leaders, local bankers, CPA’s, commercial real estate agents, payroll processing companies, the list goes on and on with people who have relationships with small business owners. So how do you build a referral network with them?

One of our clients sends out a letter to 75-80 targeted professionals that basically says:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Law Firm Marketing Experts, The Rainmaker Institute | Attorney Advertising

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