Lessons for legal leaders from Steve Jobs and Apple


A great deal has been and will be written about Steve Jobs, who recently resigned after a remarkable career as CEO of Apple. There are some valuable lessons for all legal leaders in the way he and Apple went about their business.

1. Clear understanding of the “why”

In Simon Sinek's Start with Why, he argues persuasively that highly successful organizations understand that people buy why you do something not what or how you do it. Jobs and Apple clearly understood this; their core essence, their "why," their reason for being is epitomized in their "think different" mantra and how they conduct business. Of course, they also knew what they were about and how to do it, as they built not only a hugely efficient but highly profitable organization. Most organizations, and law firms, are clear about what they do and how they do it; very few are clear about or can articulate their "why."

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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