Packaging in the new world - Sustainability & Intellectual Property

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Introduction - Nothing in the business world remains stagnant; the only thing

which remains a constant is the focus to exceed customer expectation, keeping in mind

the current state of technology. The packaging industry is no exception to that rule. In

this article, I intend to discuss those changes to the packaging world which are now

driving the consumer focus. Intellectual property and Sustainability are two terms which

have become synonymous with the industry. The discussion will focus towards the needs

of the packaging industry and with it the reasons why the current focus is the solution.

Discussing the history of packaging needs of a company goes much beyond the

scope of this article, but it would be safe to say that packaging functions from

development to I.P to Sustainability are presently being done individually and the need

has arisen to consolidate those aspects to streamline the process. Therefore the need for a

consolidated solution exists which caters to packaging, intellectual property and

sustainability. For the purposes of this article we shall call it – I.P.P.S......................Strategizing of package design’s to its development

keeping sustainability in mind and its intellectual property quotient the key aspect.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Raheel Daureeawo, Equity Packaging Inc | Attorney Advertising

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