The Top 10 SEO Best Practices For Law Firm Websites


Search engines are a major source of traffic to law firm websites (as well as law firm blogs). Generally, the higher up a law firm website "ranks" in the search engines, the more prospective clients will visit the site. And the more prospects visit a site, the more leads will be generated. Therefore, a law firm seeking to maximize the number of leads generated by its website should follow "best practices" when it comes to search engine optimization, or SEO.

According to Wikipedia, SEO is "the process of improving the volume and quality of traffic to a web site from search engines via 'natural' search results for targeted keywords." SEO accomplishes this objective via design, copywriting, and coding

techniques that maximize the accessibility of your site content to search engine spiders crawling your site to accurately index it within the search engine's database.

Why do search engines want to accurately categorize your site? The popularity of individual search engines (and hence their advertising revenue) depends on their displaying the most relevant and accurate search results to search engine users. If search engines understand what your website is about then links to it can be displayed in response to appropriate search queries. By following SEO "best practices," you make it easier for search engines to do their job, and they will reward you with higher rankings in relevant search results.

This white paper reviews the top 10 law firm website SEO best practices. The "best practices" are divided into two types – "pre-launch" best practices implemented while your website is being designed and coded, and "post-launch" best practices to follow after your website has launched.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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