Let Us Now Consider The Superiors: People Who Do What Others Do – But Do It Better. People Who Do What Everybody Should, But Don’t. Or Can’t. Bruce MacEwen Can.


He calls his internationally read online publication Adam Smith, Esq. – although I think that if Adam Smith were alive today he would proudly call his web site Bruce MacEwen Esq..

Lawyers are sometimes more single minded than they should be – ignoring everything except the law. For most lawyers, the economics and mechanics of legal practice are too rarely considered in the pursuit of justice (and the payment therefore). There was a time when the practice of law was so focused that understanding the mechanics of practice – and certainly, the economics of practice – was not the concern of practicing lawyers.

Then came the rapid growth of the economy itself, and then came the Bates Decision (Bates v. StateBar of Arizona, 1977), in which the U.S. Supreme Court struck down the Canons of Ethics that hitherto hadprohibited what we now know as frank marketing. Ultimately, that decision instituted a new concept in boththe legal and accounting professions – competition. This, plus increasingly aggressive marketing, contributed to a focus on the professional firm as a business. The problem was that there were few lawyers, including many managing partners, who had any sense of business management. Many tried to understandand practice the principles of management, including academics (few of whom had any real sense of professional firm management), but few had the right combination of factors needed to make much of a contribution.

Then along came Bruce MacEwen.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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