Are FTC's New, Improved Green Guides Greener & Eco-Friendly?


After nearly three years in the making, the Federal Trade Commission has released its proposed update of the Green Guides for advertising environmentally-friendly products. Although the proposals provide some badly-needed clarity for what a company can say about the environmental attributes of a product, the revisions still have some glaring omissions and are not likely to reduce greenwashing.

Revisions to Existing Guidance

The Green Guides have been revised several times over their 12-year life. Many of the new guidelines are modifications of the existing ones...

Please see full article below for more information.

LOADING PDF: If there are any problems, click here to download the file.

DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Lane Powell PC - Environmental Law Blog | Attorney Advertising

Written by:


Lane Powell PC - Environmental Law Blog on:

Readers' Choice 2017
Reporters on Deadline

"My best business intelligence, in one easy email…"

Your first step to building a free, personalized, morning email brief covering pertinent authors and topics on JD Supra:

Sign up to create your digest using LinkedIn*

*By using the service, you signify your acceptance of JD Supra's Privacy Policy.

Already signed up? Log in here

*With LinkedIn, you don't need to create a separate login to manage your free JD Supra account, and we can make suggestions based on your needs and interests. We will not post anything on LinkedIn in your name. Or, sign up using your email address.