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What Lawyers And Other Professionals Really Have To Know About Marketing – and Why

Of the many impediments to successful marketing for lawyers and accountants, none is more toxic than the tenuous relationship between the professionals and the marketers. Granted, it was worse some thirty-seven years ago, when contemporary marketing first became legal, and granted that the growing intensity of competition has served to make many more professionals more knowledgeable and hospitable to marketing. But there still persist attitudes that prevent many professionals – the lawyers and the accountants -- from understanding the crucial role of marketing in every practice. There is, as well, a frank ignorance of both the concepts of marketing professional services and of the role that the individual professional plays in the marketing process.

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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