Litigation as a Tool in Food Advertising: A Consumer Advocacy Viewpoint

This article is from a symposium on Food Marketing to Children and the Law, presented at Loyola Los Angeles Law School on October 2005. The live presentation can be viewed at:

The article discusses consumer needs and the knowledge that companies depend on to market food products deceptively. In addition, it discusses why organizations like the Center for Science in the Public Interest, as well as private lawyers, bring lawsuits based on deceptive and unfair food marketing practices, including those aimed at children.

The article is published in Loyola Law Review, Vol. 39, No. 1 (2006).

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

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