Legal Marketing: Are You Putting Yourself In The Right Market?

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One of the most important lessons to learn on your marketing and business development journey is this: you can’t be everything to everybody. In order to get the best, fastest, most consistent results you first have to figure out where you want to be. You choose where you want to place your focus—meaning you need to market to what you want, not what you have. Figure out your niche, where YOU and your expertise fit in within the larger arena of law, lawyers and firms. Consider this: there are hundreds of thousands of real estate attorneys out there, tens of thousands who focus their practice on representing builders, thousands who do only litigation and maybe hundreds who litigate only for hotels and resort developers. Now think about how many litigate on behalf of hotel and resorts developers who build internationally. See my point? Narrow it down to the most detailed version of the type of work you want and it will make your business development that much easier. Here’s why:

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DISCLAIMER: Because of the generality of this update, the information provided herein may not be applicable in all situations and should not be acted upon without specific legal advice based on particular situations.

© Paula Black, Paula Black & Associates | Attorney Advertising

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